Mar 04 2012

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5 Reasons Why Your Business Needs Pinterest

pinterestIs your business on Pinterest yet?

Every time a new social media marketing method comes out,  they tell us we MUST be a part of it, because  “It’s going to be the next big thing!”

Sometimes it is.  Other times, not so much.

The newest big thing your business needs to be a part of is Pinterest. Why?

  1. Pinterest is addictive. And addictive social media sites (think Facebook games, apps and all that fun stuff) live, grow and become giants. Women between the ages of 18-65 already are in love with Pinterest and are already addicted to it.  It’s like a cross between an addictive Facebook game and a high end shopping catalog, which means women will not stop using it anytime soon.
  2. Pinterest is a traffic monster. Although it has only been around for about 2 years, it is already in the top 100 most visited sites in the world. That represents millions of potential customers for your business, your site and your bottom line.
  3. Pinning is simple and can be integrated into your website easily. Just like you can place a “Follow Us on Twitter” button, the “Find Me on Facebook” button and other easy to use social interaction buttons, you can place a “Pin It!” button on your site making it easy for pinners (Pinterest users) to pin your site and spread your brand for you.
  4. Pinterest is a wonderful platform for perfect product placement.  Say that three times fast!  Seriously, the place where you want your product is right in front of your consumers. With Pinterest, your consumers see your products as they spread across other pinners pinboards and in front of the eyes of new people who may have never before heard of your brand or product.
  5. If that’s not enough reason to get your business onto Pinterest, then the simplicity of it should be. It’s not a social media marketing method that you have to pour endless hours into. (Of course, you will.  But that is another problem for another article.) Simply placing the button on your site can gain you exposure, as will having our own Pinterest account that posts pictures of your products and other items related to your business.

Social media marketing has never been easier and more effective. And Pinterest is free, so what are you waiting for?

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Permanent link to this article: http://susancritelli.com/5-reasons-why-your-business-needs-pinterest.html


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  1. Greta Boris

    Okay, okay, I’ve been dragging my feet on Pinterest because it seemed like one more thing to add to my day – but you’ve convinced me!

  2. Denise Sonnenberg

    I really believe that Pinterest Pinning is important to ones’ business. However, it can’t be done indiscriminately. There really needs to be some thought behind it, just like other methods of Social Media Marketing.
    Denise Sonnenberg recently posted..How Pinterest Can Drive Traffic to Your BlogMy Profile

  3. Maria Stefanopolous

    I have just started using Pinterest for my business. I see it as a perfect fit for Ingenious Travel, since I can post links to the wonderful locations we are planning to take people on their trips.

  4. Mitch Devine

    These are all good reasons, Susan. However, I’m reluctant to go all in for one big reason, which involves concerns about the Pinterest terms of service. As I understand it, their TOS states that you are supposed to own any photos you post, that Pinterest then also owns them and can use them however they like, and that you are responsible for any copyright lawsuits? There’s an article in the WSJ today entitled “Is Pinterest the Next Napster?” which touches on some of these copyright concerns: http://on.wsj.com/xd4OxL
    Mitch Devine recently posted..Three Simple Tips to Get More Likes and Followers on InstagramMy Profile

  5. Fabrizio Faraco

    Besides the concerns about Pinterest ToS (who’s owning a link) it’s really a traffic monster. It’s already the second source of traffic among social (the first being Facebook) for my blog! And I’m on Pinterest since few months! Anyway thanks for this informative post Susan.
    Fabrizio Faraco recently posted..“Le Dita” Bookbloggers and the new publishingMy Profile

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