Category Archive: Reputation Management

May 01 2012

Overcoming the Social Media Marketing Time Suck

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My biggest challenge as a social media professional isn’t trying to convince small business owners of the value of social media marketing. It’s not even trying to educate them about the competitive advantage they can gain by using social media marketing in their marketing arsenal, since they can plainly see their competitors using it successfully. …

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Feb 08 2012

What is a “10”, anyway?

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This was originally published in my blog over at TV.com in 2006. It is repeated here to illustrate some of the intangibles that go into rating, in this case, a TV show. They are the kind of subjective things that cannot be incorporated into an algorithm. Is there a place for this kind of subjectivity …

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Permanent link to this article: http://susancritelli.com/what-is-a-10-anyway.html

Feb 07 2012

Of Klout, and Other Rating Systems

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I have been thinking about Klout, ProSkore, and various other rating systems that purport to measure social media influence. I am flattered when my Klout score is higher, but there has come a point where the frenzied social media activity necessary to maintain my Klout score has stopped being worth the effort.  Particularly disheartening has …

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Permanent link to this article: http://susancritelli.com/of-klout-and-other-rating-systems.html

Dec 12 2011

Why The Right Domain Name is Important [video]

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When you are establishing a new website or rebranding your business with a new name, consider your domain name carefully. What is a domain name? A domain name is unique name that identifies a website. The name of my website is “www.SusanCritelli.com”. A domain name is not case-sensitive. You can type it in with or …

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May 02 2010

Reputation Management: Closed On Sunday

I confess when I started this blog I didn’t expect to draw any material from, or have any connection to my personal blog, Mixing Home Business and Home Schooling.  I have been marketing online for more than a decade, and the kind of businesses I have been involved in have been a far cry from …

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