Category Archive: Reputation Management

May 01 2012

Overcoming the Social Media Marketing Time Suck

Categories:

Facebook, Featured, LinkedIn, Marketing Consultant, Other Networks, Reputation Management, Social Media Enthusiast, Twitter

by SusanCritelli

May 1, 2012

My biggest challenge as a social media professional isn’t trying to convince small business owners of the value of social media marketing. It’s not even trying to educate them about the competitive advantage they can gain by using social media marketing in their marketing arsenal, since they can plainly see their competitors using it successfully. …

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Tags: automation, blogging, social media consultant, social media manager, social media marketing, social media time suck, time management

38 comments

Permanent link to this article: http://susancritelli.com/overcoming-the-social-media-marketing-time-suck.html

Feb 08 2012

What is a “10″, anyway?

Categories:

Blogger, Other Networks, Reputation Management, TV Lover, Unabashedly Christian

by SusanCritelli

February 8, 2012

This was originally published in my blog over at TV.com in 2006. It is repeated here to illustrate some of the intangibles that go into rating, in this case, a TV show. They are the kind of subjective things that cannot be incorporated into an algorithm. Is there a place for this kind of subjectivity …

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Tags: klout, objective, online influence, ratings, subjective, tv shows

14 comments

Permanent link to this article: http://susancritelli.com/what-is-a-10-anyway.html

Feb 07 2012

Of Klout, and Other Rating Systems

Categories:

Other Networks, Reputation Management, Social Media Enthusiast

by SusanCritelli

February 7, 2012

I have been thinking about Klout, ProSkore, and various other rating systems that purport to measure social media influence. I am flattered when my Klout score is higher, but there has come a point where the frenzied social media activity necessary to maintain my Klout score has stopped being worth the effort. Particularly disheartening has …

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Tags: influence, klout, klout score, online reputation

14 comments

Permanent link to this article: http://susancritelli.com/of-klout-and-other-rating-systems.html

Dec 12 2011

Why The Right Domain Name is Important [video]

Categories:

Blogger, Marketing Consultant, Reputation Management

by SusanCritelli

December 12, 2011

When you are establishing a new website or rebranding your business with a new name, consider your domain name carefully. What is a domain name? A domain name is unique name that identifies a website. The name of my website is “www.SusanCritelli.com”. A domain name is not case-sensitive. You can type it in with or …

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Tags: domain name, pinkredgreen.org, Reputation Management, what is a domain name

27 comments

Permanent link to this article: http://susancritelli.com/why-the-right-domain-name-is-important-video.html

May 02 2010

Reputation Management: Closed On Sunday

Categories:

Marketing Consultant, Reputation Management, Unabashedly Christian

by SusanCritelli

May 2, 2010

I confess when I started this blog I didn’t expect to draw any material from, or have any connection to my personal blog, Mixing Home Business and Home Schooling. I have been marketing online for more than a decade, and the kind of businesses I have been involved in have been a far cry from …

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Tags: chick fil a, closed, closed on sunday, customer service, Reputation Management

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