Another trick title?
No, this time I want to talk about something that I did for fun that generated a whole lot of likes, comments and shares on my Facebook profile.
If you are using the timeline view of your Facebook profile and business pages, you can’t help but have noticed that photos and pithy sayings rendered as images get a lot of likes, comments, and shares.
Photos of amazing natural wonders, very cute animals, funny signs, and inspirational sayings have been very well received on my Facebook profile. Let me give you an example.
I saw a photo on Facebook that I just loved. Someone photoshopped some wings onto the back of a cute little lizard someone was holding in their hand, and created an image that read, “If you can’t take the heat, don’t tickle the dragon.” You can also see a little wisp of smoke around the nostrils. Of course, if you look closely, you will see that the wings are actually both on the front of the dragon instead of on either shoulder, but it is well done, at least enough so that your first impression is that you have a real baby dragon in someone’s hand.
What’s not to love about a pocket sized dragon? Probably a lot of things, if you actually had a live one. But I fell in love with it immediately, and decided to repost this picture to my Facebook profile asking the question, “If you had one of these, what would you call it?”
This turned into a contest called, “Name the Dragon,” which generated around 50 comments on my Facebook profile with name suggestions, 44 likes, and 15 shares.
Some of the reasons people chose names were quite funny, like “Rita, after my ex- mother in law.” There were exotic names, and names of well known dragon characters, and names that were funny because they were so unlike the name of a dragon. After I had all the name suggestions, I picked out the five I liked best and created a poll allowing people to vote. The winner was “Infernius,” contributed by Paul Steinbrueck. My son insisted that if he were to be named Infernius, he would also have to be called “Destroyer of Worlds.”
The point is that during all this liking, commenting and voting on my Facebook profile, this little photo was being shared and reshared, and seen by my friends, and their friends, and their friends’ friends, and even the public, since that is the default setting on my posts. A lot of people who didn’t know me from Infernius Norman stopped by my Facebook profile to vote, or comment, or reply to a comment their friend made, and quite a few of these clicked through and liked my business fan page.
Best of all, I have seen many of these same names returning to both my Facebook profile and my business page, to like and comment on other content, and some have even visited my blog. The point is that the engagement flowed from having posted something that attracted people’s attention. Spend some time observing your followers and the things THEY like, and find those places where your interests and theirs intersect. I’m sure you will find a number of things you can post that will generate more engagement on your own Facebook profile.
Incidentally, after I complete this article, I plan to post this picture of Infernius Norman on Pinterest with a link to this article, just to see how much traffic it receives from that source. I will let you know about that in a future post.
I would love to know what ways you have used to get people talking and engaging with you on your Facebook profile! Please leave your story in the comments area below.