Twitterfeed is basically an RSS feed, and it’s a great way to automatically keep your followers updated without having to stay on Twitter all day coming up with great content and engaging with your fans. It allows things to be updated on their own, so you don’t have to sit there tweeting for hours; it’s all done for you at intervals of your choosing.
Automating tweets can help you prioritize. There are tools that enable you to select certain topics or sub-topics for notification, so that the topics important to you will be delivered daily, or however you like. One of the most popular is Google Alerts.
There are several different automation schemes, but Twitterfeed is especially good for sharing interesting content other than your own.
The 3rd party dashboard HootSuite also has the ability to import feeds into your Twitter stream. You can swipe the RSS feed from any blog or other content provider, insert it into HootSuite, set a frequency for it to check the feed, and tell it how many posts it should use each time.
Now, having said that, there are some possible wrinkles to using this, or any other automation scheme. If you are using a Google Alert to give you posts on a particular topic, you might not like the slant of the article once it is posted. I post a lot with a feed that searches for articles about homeschooling, and I find that many times the articles that Twitterfeed returns are from a completely different point of view than my own, and are perhaps from sources that are virulently opposed to homeschooling. Sometimes you might even end up with something that is not really about your topic at all, but is a fake link leading to a porn site.
There are basically two ways to deal with that scenario. One is to delete the offending tweet. Or, you can have your followers go to the article and post an opposing view. I have used both methods. But I am actually engaging with my followers often enough that I will see these tweets before they have been out there too long. The point is that automation is supposed to help you find content of interest to your followers, but it should not be the only kind of tweet in your account.