Twitter is an indispensible addition to your “marketing funnel.” Do they even call it a “funnel” anymore? It is more like a “web.” You can use Twitter to drive traffic to other resources that you use for marketing such as a blog page or website updates. It’s a good way to get others moving to different resources that you have available that they might not know about. Your goal is to create a web environment where people can bounce from one resource to another, getting to know you and trust that you actually know what you are talking about. People want to do business with people, and Twitter is a good place to demonstrate that you are a real person.
The exchange of information through Twitter goes both ways.
You can share information with your followers, but you are also getting a constant stream of information from them. You can get the answer to a question from them, or answer their questions. You can have a dialogue and other people can join in. You can participate in a group chat. With hashtags, you can be part of “breaking news” – or tweet about an event you are attending. The list is endless!
Shameless Self Promotion is Frowned Upon
But one thing you should know is that you should not only tweet about yourself, or share only links. Sharing only links is interpreted by some as spammy, especially if they are always your own links! Change it up – offer links AND dialogue. Offer things about yourself from your own websites, but also offer links about topics of interest to your readers from other sources. Ask people about themselves and they will want to know more about you. Here is an example of a recent series of tweets that I did that are all different. One of them directs followers to a link on a website showcasing our networking group, one is a personal greeting, one is a retweet, and one is a comment on someone else’s tweet.
What should be the ratio of business to personal tweets? The opinions vary widely. I have seen 1:10, 25% business to 75% personal, or half and half – depending, of course, on the nature of your business and what you hope to accomplish on Twitter.